Toral Contractor, M.S., is the acting chief experience officer for the All of Us Research Program, where she leads the effort to design intuitive, optimal, and engaging experiences at all touchpoints for participants, researchers, and partners. Before joining All of Us, Toral led user experience research, strategy, and design projects for a wide range of Fortune 500 companies, associations, government agencies, and nonprofits, including MD Anderson Cancer Center, the Association of American Medical Colleges, Merck & Co., the National Academy of Medicine, the National Association of Children’s Hospitals and Related Institutions, Nemours KidsHealth, the U.S. Department of State, Discovery Education, and the American Society for the Prevention of Cruelty to Animals. Toral has a B.S. in industrial engineering from Clemson University and an M.S. in industrial and systems engineering with a focus on human factors and ergonomics engineering from Virginia Tech.